From the Executive Director: March 2024

March 2024

New Member Streak Continues into March

Our new member streak continues this month with the addition of Redwood Plastics and Rubber, who we’re very excited to have join the Southern Forest Products Association community!

With the addition of Redwood Plastics and Rubber, our membership now includes 13 lumber manufacturer members (who represent nearly 40% of all Southern Pine lumber production in the United States), and 132 amazing associate members who support that production!

Do you know someone either a lumber manufacturer or company that supports the Southern Pine lumber community who would benefit from SFPA membership as much as you Get started today by clicking here.

Have You Checked Out the New

I mentioned last month that our newly redesigned is now live! If you haven’t already checked it out, I encourage you to do so now!

Not only does this newly redeveloped site provide an easy-to-use, one-stop-shop for all Southern Pine lumber technical guidance, resources, we’ve revamped the Members-only section to be more user-friendly and provide up-to-the-minute information on market intelligence and purchase inquiries (did you know we’ve posted 13 purchase inquiries from 12 countries so far in 2024?).

It’s as simple as logging in at Need help with your login credentials? Contact SFPA Communications Manager Christian Moises APR at

Have You Seen Our New Member Promotion Efforts?

One of the many benefits of membership with SFPA, whether you’re a lumber manufacturer or an associate, is member promotion! SFPA members are visionary industry leaders, and we love introducing you and celebrating the work you’re doing with the greater Southern Pine and forest products community!

That’s why we’re excited to have rolled out two new member promotion features in the past month:

And this is just the beginning! Keep an eye out in the coming months for a third feature: Heard in the Lumber Yard.

Want to have your company be considered? Contact SFPA Communications Manager Christian Moises APR at

Southern Pine Promotion Activities

SFPA is always somewhere in the world promoting the benefits and best use of Southern Pine, and we’ve had a busy few weeks with the following events (and another busy stretch coming up):

  • IndiaWood in Bangalore, India, from February 22-26
  • International Builders Show in Las Vegas from February 27-29
  • Dubai WoodShow in Dubai, UAE, from March 5-7
  • Philippine International Furniture Show in Manila, Philippines, from March 7-9
  • Interzum Guangzhou in Guangzhou, China, from March 28-31, 2024
  • Carrefour International du Bois in Nantes, France, from May 28-30, 2024

Having attend the last two myself, I can say the demand for Southern Pine and American Softwoods has never been stronger. We actually ran out of promotional literature and technical publications before the end of the first day of the Philippine International Furniture Show!

Keep an eye out on the International Events and Reports section of the Members-only section on to read the reports and insights from each as they occur and find a lead or two for lumber sales!