From the Executive Director: December 2025

December 2025

I want to take a moment to personally thank each of you for the vital role you play in the success of the Southern Forest Products Association.

Our members are the heart of this organization — the reason we exist, the reason we succeed, and the reason the Southern Pine lumber industry continues to grow and thrive.

Your commitment to innovation, responsible manufacturing, and the communities you serve strengthens not only your own businesses but the entire Southern Pine value chain. Every step forward we’ve taken this year has been driven by your engagement, leadership, and belief in the strength of our industry.

SFPA’s mission remains clear: to promote the widespread use, understanding, and appreciation of Southern Pine lumber. And we couldn’t do that without our members. Your support allows SFPA to champion this remarkable product, open new markets, provide technical expertise, and help ensure Southern Pine remains the building material of choice in the U.S. and abroad.

Looking toward the new year, I’m filled with hope and confidence because I know what we can accomplish together. SFPA remains a steadfast resource, partner, and advocate, working every day to elevate the Southern Pine lumber industry and create opportunities for all of our members.

On behalf of the SFPA board of directors and staff, I wish you and your family a wonderful holiday season, a joyful Christmas, and a bright, successful year ahead. Thank you for your trust and partnership.